The Tipping Point

As some of you have heard me mention The Tipping Point, I truly believe that anyone who has a business, is into marketing our just simply wants to undestand how social epidemics get started... This is a must read!



Malcolm Gladwell identifies three types of people who have the power to produce social epidemics:

Connectors: Those with wide social circles. They are the "hubs" of the human social network and responsible for the small world phenomenon.

Mavens: are knowledgeable people. While most consumers wouldn't know if a product were priced above the market rate by, say, ten per cent, mavens would. Bloggers who detect false claims in the media could also be considered mavens.

Salesmen: are charismatic people with powerful negotiation skills. They exert "soft" influence rather than forceful power. Their source of influence may be the tendency of others, subconsciously, to imitate them rather than techniques of conscious persuasion.

http://www.gladwell.com/tippingpoint/index.html